NEWS ALERT: Using Google to find racism?

So I don’t recall us bringing up this particular example when we talked about analytics and ways it can be used that no one imaged, but stumbled across this study today so thought I’d share as I consider it pretty clever — particularly because racism is such a hard topic given many people don’t necessarily answer honestly. Harvard economics doctorate candidate Seth Stephens-Davidowitz paired the frequency of Google search words with racist tones and mapped it against how Barack Obama performed in his first election. The link included above is just one write up of the study. A Google search here will show you many more, including links to the original paper.



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