So maybe we’ve all been going about this wrong. This isn’t about how the Internet and social media are reinventing marketing — it’s about how the past 200 years didn’t rely on social networks. That’s according to a review of the new book Writing on the Wall: Social Media—The First 2,000 Years that says “modern mass media was a 200-year aberration: a function of the high production costs associated with large printing presses and broadcast machinery. The rise of the Internet made everyone a potential publisher, and, thus, media reverted to its natural, social state. Everything old is new again.”
The review in Washington Monthly is worth a read.